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B2B


Discussing Trump and tariffs in business - should your firm weigh in?
In the construction industry (as well as real estate / CRE + development), it’s inevitable that the topic of tariffs will arise, either...
Mar 233 min read


Public Affairs is Not Marketing, and Vice Versa
Recently, we were planning our 2025 marketing plan and reached out to a few different trade groups to inquire about partnerships. One...
Mar 233 min read


How a B2B PR agency can bolster in-house teams
One of the more frequent concerns we hear from potential clients is how to balance having an external agency and an in-house employee,...
Jan 222 min read


Our Top 5 B2B PR Priorities and Strategies for 2025
We’re in the New Year and that’s high time for discussing what kinds of changes your organization may make to its B2B PR priorities and...
Jan 223 min read


B2B Versus B2C Agencies: Why You Need to Choose Wisely
As the founder of an agency that focuses almost exclusively on B2B clients, I have strong feelings about choosing agencies that reflect...
Dec 5, 20242 min read


Public Relations for Developers and Contractors and Why They Should Partner on PR
It’s not uncommon developers to be eager to usher in the grand opening of their new mixed use or residential community. However, on...
Nov 12, 20242 min read


Public Affairs vs. Public Relations for the A/E/C Industry
A/E/C firms stand to benefit from creating a public relations plan that engages elected officials and local leaders.
Nov 4, 20242 min read


How Partner Relationships Can Boost Construction Public Relations
Your average construction project has a groundbreaking, a topping off, and a ribbon cutting. Whether the contractor takes advantage of...
Nov 4, 20242 min read


Why A/E/C PR Pitches Take Time
Oftentimes, when I speak with a potential client on the PR side, there’s a good chance the construction or design firm on the other end...
Nov 1, 20242 min read
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