SERVICES
Everything you need. Nothing you don't.
Media Relations
The bread and butter of any public relations program. With years of newsroom experience, our team understands how to work with journalists to ensure your brand and story is seen as valuable to their readers. We don’t harass reporters with useless pitches, and help build trust between your organization and their editorial leadership. With Pedigree PR, we won’t jam your people up in hours of phone calls and re-work, and the end result is a media hit that delights your team and the reporter we pitched it to.
Event Management
If events were easy, every company would host block parties and barbecues. Don’t let your people get bogged down in chasing caterers, photographers, and DJs they met while riding the bus. We’ll tap top tier talent and hire the right people for the job so your next fundraiser is smooth sailing, whether it takes place on a riverboat casino or the statehouse rotunda.
Crisis communications
When it comes to managing through a crisis,
less is often more. We will train your leaders
to exercise discretion when responding to
major events, and leverage our relationships
with media contacts to reduce the inevitable
glare that comes with navigating issues that
impact your business and public confidence.
Crisis can be a moment in time or one that
lasts forever; choose your agency carefully.
Government relations
These days, media events not only need complimentary refreshments but strong attendance by public officials. We work with municipal agencies and lobbyist groups regularly to ensure the right elected officials are on the invite list, and that their PR people act as a second mouthpiece for your own efforts. Trust Pedigree PR to make introductions that matter and build long-term strategic relationships.
Brand partnerships
Your story is strong, but you know what they
say: there’s no “I” in team (but there is “me” -
hmmm). We believe in leveraging boundary
partner relationships to help boost your
brand’s position in the eyes of the marketplace, and in doing so, strengthen core alliances that help you push through the noise and tell a bigger story. One dimensional thinking may work for some agencies, but not here.
Cause marketing
When you crusade for a cause, it’s easy to be
blinded by your desires. Changing the world is a noble cause, but you have to change hearts and minds first. Trust Pedigree to weigh public sentiment against your own ambitions to build a campaign that sticks and builds coalitions where you never thought possible. When it comes to causes, nobility is one thing - results, quite another.
Public speaking
In the car world, there’s a saying: chrome
won’t get you home. In the same vein, your
product may break molds and your sales
smash records, but does it really matter if you
can’t speak to your brand’s virtues? We’ll train
you up so every microphone is your friend
and any meeting with a reporter is an opportunity.
